FOLLOW THE LEADERS
MAGAZINE MISCONCEPTIONS | FOLLOW
THE LEADERS
Who uses direct mail?
Look in your mailbox. Every day we get advertising pieces from
leading corporations. These companies can afford to utilize just
about any advertising medium but always use direct mail as a primary
portion of an advertising campaign. Why? Because it works!
Frequent direct mail postcard advertisers:
Bell South, Adelphia Cable, AT&T, Florida Design, Bank United, Lexus, Sun
Sentinel, Discover Card, Bed Bath & Beyond, American Express, Home Depot,
Gap, Macys, Carle’s Furniture, The Palm Beach Post, Teminix, Target,
Marshals, AOL, Comcast, Old Navy, Publix, TCBY, Direct TV ,Columbia House,
Verizon, Sprint, Burdines, BMW, First Financial.

Advertising Medium Comparison
(Source: Direct Marketing Association)
What do they know?
Through their own market research and through independent studies
by universities, these leading companies know that direct mail
has the highest response rates of any advertising medium.
Affluent
Oahu ’s cooperative
mailer allows your business to advertise as effectively as
a large corporation for a fraction of the cost.
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