DEMOGRAPHICS

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Targeted Marketing

• Affluent Oahu's target market, in comparison to the average consumer, is twice as likely to own stocks 82% more likely to own secondary real estate twice as likely to have spent over $1000 on clothing in the past year twice as likely to dine out 3 or 4 times in a month 4 times more likely to take a vacation & have spent over $5000 on their trip twice as likely to buy a new car. (mediamark research inc.)

• Affluent Oahu marries the beauty of a magazine with the cost effectiveness & trackability of direct mail. Affluent Oahu fills each postcard deck with upscale businesses, maintaining the image of not only the postcard deck, but of your business as well.

• Stop wondering about the cost effectiveness of your business' advertising. Take the guesswork out of your ad campaign. Your business will get more impact from your Affluent Oahu ad investment than any other advertising your business will do.

• Affluent Oahu is a targeted & 100% trackable direct mail program. This makes Affluent Oahu extremely cost effective. Your business is only reaching the segment of the market that can afford the services & products your business provides. This eliminates wasted advertising dollars spent on consumers who will never be your customer, as in the newspaper, radio, television & magazines.

• According to a new Vertis retail direct marketing study, "Customer Focus 2005," 63% of adults say that an interesting looking package makes a difference as to which direct mail they open.

Demographics

Our target audience is 50,000 of the highest priced owner occupied homes in the Oahu marketplace.

We provide a cooperative direct mail advertising program designed for upscale businesses. Our clients offer high quality exclusive products and services sought after by the most affluent homeowner in each target market. A limited number of 4-color beautiful 3 ½ x 5 ½ individual ads are professionally packaged and mailed directly to a targeted high income and high market value homeowner. We personally address each card pack with the consumer’s first and last name, not “homeowner” or “current resident”.

Affluent Oahu's Mailers work for you by...

Longer shelf life
Pinpoints a specific target market
More cost effective than any other advertising
Enhances your image
Generates immediate consumer action
Responses are easily tracked and measured
Ad receives individual attention
Far less expensive than custom mailings

Our target audience of affluent homeowners also spend significantly on…

Dining Out
Doctors / Dentists
Interior Design and Décor
Home renovations
Architectural and Landscaping design
Furniture- Indoor/Outdoor
Arts and Charities
Luxury items
Recreation /Travel
Specialty Stores and Services
Professional Financial Services